Heathrow Express wanted to extend their brand on to the inter-terminal shuttle to Terminal 4 at Heathrow Airport. Already operated by the company, the service was not in line with the current branding and expectations. By creating a 23 minute journey time in a re-branded train, travellers using Terminal 4 could now have the same experience as customers flying to or from the other terminals. To launch this service, we made sure that the Terminal 4 airlines were fully informed from the start of the project, using their resources to convey the story out to their customers through their channels. With the UK in the middle of the football World Cup and national flags very visible, we created a unique image with a flag from every country directly accessible via Terminal 4. This campaign won the Best Tactical PR Campaign (Overseas) in the 2010 Travel Marketing Awards.
