PR Campaigns

Food for Thought

It is always useful in any communication to consider the core benefits being conveyed. The on-site café at Milton Park had researched the requirements of its customers and found that they wanted a broader variety of ‘grab and go’ food. […]

Hitting The Targets

At SRF we pride ourselves on our creativity; we craft campaigns which engage and deliver results. In the last month we have achieved some outstanding results for our clients. Hovertravel won an Isle of Wight Chamber Business Excellence award, Milton […]

Pink-tastic

SRF was in the pink for much of last month, with major charity initiatives for clients: Stagecoach. The Guildford Park & Ride service was renamed Guildford Pink & Ride with drivers wearing pink wigs and collection tins placed in each […]

An early message made Hovertravel’s extented timetable launch very successful

With Hovertravel extending their timetable into the evening, we needed to communicate to a broad variety of audiences including commuters, regular travellers and Isle of Wight day trippers. We also needed to embrace both UK and International media. By selecting […]

Breakthrough Awards Woo Wedding Market

The hitched.co.uk Breakthrough Awards 2012 had a very successful second year with over 28,000 votes cast and hundreds of entries submitted. This awards scheme was created to recognise new talent in the wedding industry and attracted coverage in a broad […]

How Do You Pack?

Gatwick Express was keen to promote its role in preparing for a holiday, so SRF organised research into how people pack for their flight. To support the survey results we created a tidy and untidy packing image. This shot was […]

Smurfs Invade

To support Blue Day (for The Tom Prince Cancer Trust) SRF organised an invasion of Smurfs willing to pose for photos, collect donations and raise awareness of this worthy cause at Hovertravel’s Southsea Terminal. As well as involving Hovertravel staff and […]

A Refreshing Start

Chineham Park‘s newest customer, Computer 2000, moved over 500 staff to Basingstoke’s leading business destination. SRF’s brief was to produce a creative image to support local, regional and business media coverage.

Santa Visits Meteor Meet and Greet Parking

Meteor meet and greet parking has always kept a strong sense of seasonality on its website. This topicality is essential for a travel company and helps to engage visitors. SRF has created and produced the images which has made this […]

Bonkers for Conkers

We used the game of conkers to make a great story for Hovertravel. It was on the Isle of Wight that the first use of horse chestnuts was recorded in 1848, so both hovercraft and conkers were invented on the […]

Reputation

Building and maintaining a reputation is a crucial requirement for any successful business. SRF Integrated Communications has helped organisations which are looking to create a reputation, businesses which needed to protect their reputation and companies whose reputation required re-building. A positive reputation generates loyalty and increases customer confidence in your brand, which drives sales and growth. We understand how your reputation can be shaped by your stakeholders and be affected by a wide variety of external factors. We can help you minimise potential damage and exploit the good news for maximum benefit.

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Creativity

Creativity can be difficult to identify, so SRF Integrated Communications has suggested five key actions which a creative communications agency should perform: listen and understand what you are trying to achieve, gather intelligence before scoping out the best course of action, identify who should help you tell stories, know how to make your stories come to life through word and pictures, understand that your ideas, wants and needs as a company are going to evolve and will be able to adapt. If your current agency does not perform anyone of the above, please get in touch and we will demonstrate how we bring a creative approach to every client.

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Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]