At the back end of last year, a research study in the US showed that social media had overtaken print newspapers as a source of news and that if added together social media and news websites are catching up with TV as […]
Social Media
Handling Negative Social Media
Research from Forrester shows that 62% of companies believe social media customer service is their most pressing short-term priority. Complaining via social media is much easier than calling or emailing and from 2014 to 2015 there was an eightfold […]
Community Engagement
SRF is highly adept at managing community communications, having handled charity campaigns across its client portfolio for over two decade. As organisations endeavour to prove their worth, beyond the employer status, to their locale, we have been instrumental in ensuring […]
The Bee Count
For most of our clients there is a real need to tell their customers, staff and stakeholders that their business is socially responsible. Airport parking specialist, I Love meet and greet, is a good example and for May, as their […]
A Growing Campaign
Communicating an organisation’s good deeds across today’s multitude of channels requires the skill of storytelling combined with a creative insight into campaign management. Airport parking specialist I Love meet and greet is celebrating its third anniversary by kick-starting a campaign […]
Hello Sailor!
As official supplier to the British Sailing Team, our client I Love meet and greet provides valet parking at the airport. For the most part this means one or two cars at a time but this month, they had 30 […]
Using our Ears on Twitter
Monitoring Twitter for Hovertravel allows us to identify issues as they happened and also means we can keep a track of how the brand is referred to in tweets. This listening has a tactical benefit and assists with the strategic […]
Red Nose Day Round Up
The 25th anniversary of Comic Relief’s Red Nose Day was a busy event for our clients. As Hovertravel‘s PR agency, we promoted the fitting of red noses to their hovercraft and their highly successful cake sale to the media. Social […]
Milton Park Raises International Awareness of World Diabetes Day
Our aim was to promote Milton Park‘s involvement in a community activity which demonstrated how the landlord could influence its occupiers and raise awareness amongst a much wider audience. Over 400 pieces of coverage were received worldwide and each one featured […]
Hovertravel’s Hoverettes
Supporting the Isle of Pink Breast Cancer Charity is a key date in the diary for Hovertravel and the Isle of Wight. SRF created Hovertravel’s very own acapella group, named The Hoverettes who sang at various events both on the […]