Strategic Consultancy

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

Winning Business Awards

There are awards schemes for every industry and for every region. Some focus on trade relationships and others invite the public to be involved. There are awards which are judged by experts and awards which are voted on by the […]

Community Engagement

For many businesses, even in today’s globally connected, online world, a sense of place is intrinsically linked to their brand. Obviously, brands such as hotels, restaurants, business parks and tourism products services sell their themselves as destinations, but other businesses can also find value and purpose by being part of their local […]

PR and Live TV

Even today with the instant nature of social media, live TV is still exciting. There are no rehearsals, limited time to prepare and no editing. It is this one chance to get it right which can concern many clients when considering a live TV opportunity and […]

Building Trust

Over the past few years, the results of the Edelmann trust Barometer have been eagerly anticipated by professional communicators in all sectors. This year employers have done well, becoming the most trusted group ahead of business in general, government and the media. This […]

Delivering Bad News

Every organisation will have bad news and how that news is handled can be as crucial to the reputation of the business as shouting about all the good announcements. Redundancies, reductions in service, price rises, poor financial performance can all be managed and if delivered open and […]

Managing Stakeholders

All organisations have stakeholders which can include groups such as staff, owners, customers, media, suppliers, competitors, local communities, regulatory authorities and government – both local and national. Communicating with these groups is an ongoing process and is often delegated to […]

Turn Your Staff into Brand Ambassadors

If you have a strong brand, you can extend your offering with ease, survive and even thrive during economic downturns, gain leverage in partnerships, and attract the most talented people to work for you. The benefits of a strong brand […]

Reputation

Building and maintaining a reputation is a crucial requirement for any successful business. SRF Integrated Communications has helped organisations which are looking to create a reputation, businesses which needed to protect their reputation and companies whose reputation required re-building. A positive reputation generates loyalty and increases customer confidence in your brand, which drives sales and growth. We understand how your reputation can be shaped by your stakeholders and be affected by a wide variety of external factors. We can help you minimise potential damage and exploit the good news for maximum benefit.

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Creativity

Creativity can be difficult to identify, so SRF Integrated Communications has suggested five key actions which a creative communications agency should perform: listen and understand what you are trying to achieve, gather intelligence before scoping out the best course of action, identify who should help you tell stories, know how to make your stories come to life through word and pictures, understand that your ideas, wants and needs as a company are going to evolve and will be able to adapt. If your current agency does not perform anyone of the above, please get in touch and we will demonstrate how we bring a creative approach to every client.

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Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Communicating In A National Crisis

Finding Your Award Winners

The Power Of A Good Quote

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]