Your PR should be recognised as genuine and authentic as this will resonate much better with your audiences. SRF is skilled at ensuring campaigns portray an open and honest approach. Whether promoting good news or answering negative criticism, the tone, language and choice of words must be more than professional – communication should be clear, concise and demonstrate empathy.
We are emotionally intelligent, experienced in designing metaphors to aid understanding and with a track record of trust from a wide variety of successful brands.