Public Relations is evolving by learning to adapt to the changing habits of audiences but it is still about communicating clearly. Data can power the metrics needed to measure communications activity and now PR agencies can demonstrate their worth – both with online and offline media. As the overall noise increases, people are learning to filter information using their own measures of trust, credibility and accessibility so brands are opening up to be more authentic, more genuine and more real. SRF‘s approach has always been to tell the real story and to put the creative effort into engaging the audience honestly. To find out how we can help you, give us a call on 01252 850540.