Even today with the instant nature of social media, live TV is still exciting. There are no rehearsals, limited time to prepare and no editing. It is this one chance to get it right which can concern many clients when considering a live TV opportunity and […]
News Via Social Media
At the back end of last year, a research study in the US showed that social media had overtaken print newspapers as a source of news and that if added together social media and news websites are catching up with TV as […]
Building Trust
Over the past few years, the results of the Edelmann trust Barometer have been eagerly anticipated by professional communicators in all sectors. This year employers have done well, becoming the most trusted group ahead of business in general, government and the media. This […]
Video Testimonials
With the growth in social media and other online communities as well as independent review sites, consumers are seeking assistance online with purchasing decisions. A digital check is easier and quicker than most off-line alternatives. The trend of conducting […]
The Radio Evolution
The use and perceived value of radio has fluctuated dramatically over recent years. Arguably incorporating radio into your PR activity is just as important as it ever was, but to understand why we need to look how radio has evolved. […]
Delivering Bad News
Every organisation will have bad news and how that news is handled can be as crucial to the reputation of the business as shouting about all the good announcements. Redundancies, reductions in service, price rises, poor financial performance can all be managed and if delivered open and […]
Engaging Photography
Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]
Successful Events
One of the best tools to help build a good reputation in any community is to host events. Organisations target industry sectors with exhibitions, conferences and awards nights, whilst more locally businesses and public organisations strive to engage with their […]
The Plastic Plight
SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]
Creating Content for Clients
Content marketing has become a buzzword for marketing professionals. Definitions vary but it can be considered as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does […]