All organisations have stakeholders which can include groups such as staff, owners, customers, media, suppliers, competitors, local communities, regulatory authorities and government – both local and national. Communicating with these groups is an ongoing process and is often delegated to […]
Video for Customer Service
In the highly competitive airport parking market, standing out and being memorable is essential. For many airport parking customers, they may only use an operator two or three times per year, so there can be a long time between bookings. […]
Corporate Storytelling
It is very likely that storytelling has existed as long as communication. For humans that would have been as early as pre-verbal communication, although many people argue that cave drawings are the first indisputable evidence that people told stories. Obviously, the art of verbal story telling is temporary but likely […]
Print Is dead
How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]
Fit for Purpose
How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]
Change of Perspective
The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]
More Than Data
Nearly every marketing course or guide will strongly suggest that any successful campaign needs to understand its audience. Today, there are huge amounts of data to provide insights into any audience and not just broad groups but also into very […]
Are Your Images Newsworthy?
Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]
Turn Your Staff into Brand Ambassadors
If you have a strong brand, you can extend your offering with ease, survive and even thrive during economic downturns, gain leverage in partnerships, and attract the most talented people to work for you. The benefits of a strong brand […]
Not Just a Sales Pitch
Sales are essential for any business but they are not the only goal when marketing and communicating with stakeholders. Simply chasing sales can be detrimental if not part of a broader, sustainable plan. When SRF is asked to provide advice […]