Today’s launch by the CBI of their report ‘Everyone’s Business’ which was produced in partnership with global Public Relations agency, Porter Novelli and research company Opinium, will be welcomed by many in the PR profession. The findings are obvious to […]
Increase Your Online Presence
Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]
Listening to Your Customers
Taking the time to listen to customers is often overlooked in many organisations. Plenty of people will tell you that they respond to tweets, online reviews and emails from customers but in addition to this reactive activity, SRF would recommend […]
Handling Negative Social Media
Research from Forrester shows that 62% of companies believe social media customer service is their most pressing short-term priority. Complaining via social media is much easier than calling or emailing and from 2014 to 2015 there was an eightfold […]
Corporate Anniversaries
Corporate anniversaries or birthdays offer significant PR potential but this potential can only be optimised if the anniversary adds value to a company’s stakeholders. Over the past thirty years the team at SRF has planned and managed several corporate milestones […]
How to Manage Your PR Agency
Optimising relationships in business is a valuable skill and managing a PR Agency to help get the best possible results requires an open and honest approach. Having been managed by many clients for the past three decades, SRF’s creative director, […]
The PR Potential of Apprentices
The UK Government has been hugely supportive of businesses which take on apprentices, providing dedicated websites with helpful information and plenty of support. The aim has been to expand the scope of apprenticeships beyond the traditional industrial and engineering sectors […]
The Global Language of IDeaS
For the past two years SRF has been interviewing hoteliers across the Europe, Middle East and Africa region for IDeaS, a revenue solutions company for the hospitality industry, gathering intelligence and producing content about their market leading revenue management solutions. […]
It’s What Inside That Counts
Communications activity for a leading business park like Chineham Park in Basingstoke can be an exciting challenge, encompassing the requirement to convey complex property deals alongside the need to ensure that all employees on the Park are kept up to […]
Blogs
According to many experts, publishing a blog is good for Search Engine Optimisation (SEO) and adds a regular flow of content to your communication strategy. Identifying topics, researching and then drafting the blog, however, requires the skill and experience of […]