PR Campaigns

Good PR campaigns are like a good meal; they need a decent recipe, quality ingredients and the passionate belief of the cook. SRF can provide help at every stage of a campaign from conception through to successful delivery.

We are highly creative thinkers and will plan every detail to ensure a final result which produces results.

As pictured above the launch of new buses in Sussex required an event which generated excitement along the route and gave the local media an image of the new vehicles in action in the community.

For more examples of some of the PR campaigns SRF has been involved with please see below:

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Increase Your Online Presence

Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]

The PR Potential of Apprentices

The UK Government has been hugely supportive of businesses which take on apprentices, providing dedicated websites with helpful information and plenty of support. The aim has been to expand the scope of apprenticeships beyond the traditional industrial and engineering sectors […]

Community Engagement

SRF is highly adept at managing community communications, having handled charity campaigns across its client portfolio for over two decade. As organisations endeavour to prove their worth, beyond the employer status, to their locale, we have been instrumental in ensuring […]

The Name’s Bone…James Bone

The world of publishing may have been undergoing substantial change for sometime but it seems everyone still loves a story; especially one about a heroic dog. Our work for author Frank Bell and his book has been hugely entertaining and […]

A Growing Campaign

Communicating an organisation’s good deeds across today’s multitude of channels requires the skill of storytelling combined with a creative insight into campaign management. Airport parking specialist I Love meet and greet is celebrating its third anniversary by kick-starting a campaign […]

Summer of Care

Your Service Centre at Gatwick Airport has been re-launched in partnership with our client; Skybreak who can harness almost two decades of airport experience to help customers travelling through Gatwick. SRF is promoting a Summer of Care campaign to highlight […]

Food for Thought

It is always useful in any communication to consider the core benefits being conveyed. The on-site café at Milton Park had researched the requirements of its customers and found that they wanted a broader variety of ‘grab and go’ food. […]

Communication Matters

Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Strategic Consultancy

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

PR Campaigns

Corporate Empathy

Local Media Still Vital

The Plastic Plight

Photography

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]