PR Campaigns

Good PR campaigns are like a good meal; they need a decent recipe, quality ingredients and the passionate belief of the cook. SRF can provide help at every stage of a campaign from conception through to successful delivery.

We are highly creative thinkers and will plan every detail to ensure a final result which produces results.

As pictured above the launch of new buses in Sussex required an event which generated excitement along the route and gave the local media an image of the new vehicles in action in the community.

For more examples of some of the PR campaigns SRF has been involved with please see below:

A Rubbish Press Trip

Yesterday we embarked on the long awaited rubbish press trip, giving the exclusive story of how waste generated at Chineham Park in Basingstoke goes on an interesting journey. Only two journalists were allowed on the trip so they could have […]

Milton Park Raises International Awareness of World Diabetes Day

Our aim was to promote Milton Park‘s involvement in a community activity which demonstrated how the landlord could influence its occupiers and raise awareness amongst a much wider audience. Over 400 pieces of coverage were received worldwide and each one featured […]

Hovertravel’s Hoverettes

Supporting the Isle of Pink Breast Cancer Charity is a key date in the diary for Hovertravel and the Isle of Wight. SRF created Hovertravel’s very own acapella group, named The Hoverettes who sang at various events both on the […]

Chineham Park Reveals the Basingstoke Sandwich

To demonstrate the cafe facility on the Chineham Park business estate, we created the Basingstoke Sandwich competition. Workers and residents from across Basingstoke were invited to send in their recipes for a sandwich which best represented the town. The recipes were then […]

Heathrow Express Launches Shuttle Service to Terminal 4 with Award Winning Results

Heathrow Express wanted to extend their brand on to the inter-terminal shuttle to Terminal 4 at Heathrow Airport. Already operated by the company, the service was not in line with the current branding and expectations. By creating a 23 minute […]

Business Class at Bank Underground Station

With an identified market of business travellers who could choose business class, American Airlines needed to capture the attention of specific set of the working population. Demographics and some specific research showed us that the Bank underground station had the […]

Communication Matters

Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Strategic Consultancy

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

PR Campaigns

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Photography

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]