Our client, I Love meet and greet parking, sponsors an offshore powerboat. The association of speed, endurance and perfect navigation all help to boost the brand’s values. Sponsorship can also build awareness amongst new audiences, so I Love meet and greet ensured they were able to maximise on their boat’s appearances at the launch of the Prologue Cup in central London with Boris Johnson and again at pre-Race FanZone in Docklands.
Full engagement on all social media channels, working with the Race organisers on media relations and meeting and greeting the crowds in person made this sponsorship a success before the race even started.
