We are now working for IDeaS in their EMEA region, operating in conjunction with both US and German PR agencies. SRF’s experience in hotels includes First Option and Lastminute.com , so promoting hotel revenue management software is an excellent fit with our track record. We have been tasked with developing a closer relationship with key media and stakeholders, whilst executing the global PR plan. With a market leading client such as this, we are delivering informative and highly valued content which is engaging journalists, influencers, customers and other thought-leaders.